Your Outsourced
MARKETO EXPERT

About Jen Stretch

After spending a decade in both agency and corporate roles, Jen founded HomeStretch Marketing in 2013, launching her career as an Independent Marketo Consultant. This freelance path has given Jen the flexibility to maintain a healthy work-life balance, allowing her to dedicate time to her two energetic boys, coaching her son's basketball team, walking her doodle, and actively serving in her community.

jen-stretch

Marketo Services

Jen provides a range of Marketo services, with each contract tailored to meet the unique needs of every client. Her core Marketo expertise includes:

  • Marketo audit
  • Marketo optimization
  • Marketo implementations
  • Marketo program templates
  • Data analysis
  • Analytics
  • Preference center
  • Consent management
  • Engagement programs
  • Marketo chat
  • Webinar integrations
  • Email campaign execution

The HomeStretch Process

Jen collaborates with your marketing and sales teams to gain a deep understanding of your business processes, ensuring that Marketo and Salesforce are customized to fit your organization’s needs. The process begins with a discovery phase and a Marketo audit, typically completed within 2-4 weeks.

The audit results include key insights, actionable recommendations, and a strategic roadmap for implementation. Your company can either implement the recommendations internally or hire Jen to handle the ongoing execution and strategic services. The ultimate goal is to empower your team to achieve success and operate independently.

Jen in based in Charlotte, NC and works with Marketo and Salesforce clients globally! Get in touch with Jen to discuss your Marketo project.

Consultants vs. Agencies

While there are advantages and disadvantages to hiring an independent Marketo consultant versus a marketing agency, HomeStretch Marketing is dedicated to ensuring your company receives exceptional, personalized service every step of the way.

Freelance Marketo Consultant

  • Lower cost-effective rates
  • Personalized service
  • Single point of contact
  • No overselling on services you don’t need

Typical Marketing Agencies

  • Higher rates to compensate for staffing and overhead
  • Assigned available “resources”
  • Multiple team members and points of contact
  • Long-term contacts with services you may not need

Experience

With over 15 years of experience in marketing automation, Jen earned her Salesforce Administrator certification in 2010, followed by the Marketo Expert certification in 2014 and Pardot Consultant certification in 2020. She has extensive experience working across a diverse range of B2B industries, including healthcare, software, financial services, education, cybersecurity, entertainment, and technology.

Marketo Certified

Salesforce Certified

Pardot Certified

Work with Jen

Jen has been working virtually with clients around the globe, from North Carolina to New Zealand, long before Zoom became the standard.


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