Your Outsourced
MARKETO EXPERT

About Jen Stretch

After spending a decade in both agency and corporate roles, Jen founded HomeStretch Marketing in 2013, launching her career as an Independent Marketo Consultant. This freelance path gives Jen the flexibility to maintain a healthy work-life balance, allowing her to dedicate time to her two energetic boys, coach her son's basketball team, walk her doodle, and serve in her community

jen-stretch

Marketo Services

Jen provides a range of Marketo services, with each contract tailored to meet
the unique needs of every client. Her core Marketo expertise includes:

  • Marketo Audit & Performance Optimization
  • Marketo/Salesforce Integration
  • 3rd Party Integrations & Webhooks
  • Sync & Error Troubleshooting
  • Process Standardization & Documentation
  • Data Governance & Enrichment
  • Lead Life Cycle & Funnel Analytics
  • Lead Flow Optimization
  • Lead Scoring Models
  • Preference/Subscription Management
  • GDPR & Compliance
  • Campaign Strategy & Execution 
  • Program Templates
  • Webinar Integrations
  • Email Campaign Strategy & Execution
  • Training & Enablement

The HomeStretch Process

Jen collaborates with your marketing and sales teams to understand your business processes, ensuring that Marketo and Salesforce are customized to fit your organization’s needs. The process begins with a discovery phase and a Marketo audit, typically completed within 2-4 weeks.

Jen's ultimate goal is to empower your team to achieve success and operate independently. The audit results include key insights, actionable recommendations, and a strategic roadmap for implementation. Your company can either implement the recommendations internally or hire Jen to handle the ongoing execution and strategic services.

Jen in based in Charlotte, NC and works with Marketo and Salesforce clients globally! Get in touch with Jen to discuss your Marketo project.

The Consultant Advantage

HomeStretch Marketing is dedicated to ensuring your company receives exceptional,
personalized service every step of the way.

Freelance Marketo Consultant

  • Lower rates tailored to your project
  • Personalized service
  • Single point of contact
  • No overselling on services you don’t need

Typical Marketing Agencies

  • Higher rates to compensate for staffing and overhead
  • Assigned available “resources”
  • Multiple team members and points of contact
  • Long-term contacts with services you may not need

Experience

With more than 15 years of experience in marketing automation, Jen earned her Salesforce Administrator certification in 2010, followed by the Marketo Expert certification in 2014 and Pardot Consultant certification in 2020. She has extensive experience working across a diverse range of B2B industries, including healthcare, software, financial services, education, cybersecurity, entertainment, and technology.

Marketo Certified

Salesforce Certified

Pardot Certified

Work with Jen

Jen has been working virtually with clients around the globe, from North Carolina to New Zealand, long before Zoom became the standard.


Ready to Begin Your Marketo Project? Complete the Form Below!

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