As a marketing technologist and self-professed geek, Jen Stretch brings a unique blend of strategic planning, hands-on technical skills, and humor to every engagement.

Jen is a Certified Marketo Expert, Certified Salesforce Administrator, and Certified Pardot Consultant.

About Jen Stretch

Jen founded HomeStretch Marketing in 2013 to help Salesforce and Marketo customers get the most out of their marketing technology investments. As someone who often thinks "there's got to be a better way", Jen uses her marketing and strategic skillset to implement efficient and effective business processes that drive revenue, acquire new business, and retain customers.

The Vision

HomeStretch Marketing equips marketing and sales teams to leverage technology to grow their business and works exclusively with Salesforce, Marketo, and Pardot customers.

Marketo Consulting

Jen will work with your team to define business processes and customer segments to ensure the Marketo and Salesforce are tailored for your organization. The process typically starts with an audit, followed by recommendations and a strategic plan, implementation, reporting, and training. The end goal is to always enable your team to be successful and independent.

Services Include:

○ Marketo Audit
○ Marketing Automation Strategy
○ Lead Scoring and Prioritization
○ Engagement Programs
○ Campaign Strategy
○ Reports & Analytics


Jen has more than 15 years of online marketing experience and was first certified by Salesforce in 2010, Marketo in 2014, and Pardot in 2020. Jen has worked across various B2B industries including healthcare, software, nonprofit fundraising, entertainment, and technology.

Marketo Certified

Salesforce Certified

Pardot Certified

Let's Work Together

Jen has been working virtually with clients worldwide before Zoom became the standard - from North Carolina to New Zealand!