With the explosion of technology, the face of marketing continues to change and marketing automation has become a necessity for businesses that want to stay competitive today.
Marketing automation is a software platform recognized for its ability to generate new revenue by keeping prospects engaged throughout every stage of a sales cycle. Likewise, marketing automation software integrates seamlessly with Salesforce.com which creates transparency across sales and marketing efforts.
By scoring leads based on who they are and how they have interacted with your brand, marketing is able to ‘work’ leads that may require extra attention, while sales reps are able to focus on the hottest prospects. Ultimately marketing automation will help grow your pipeline, while creating synergy across your entire organization.
Key marketing automation features:
- Prioritize and segment prospects
- Turn prospects into customers through targeted marketing efforts
- Retain leads and current customers
- Nurture leads that are not sales-ready
- Measure and determine the effectiveness of marketing efforts
- Calculate marketing campaign ROI
- Increase efficiency and profits
- Map out your content strategy
The best marketing automation strategies seek to really understand prospective customers, so that you can deliver exactly what they are looking for, and offer the perfect product or service for their interests. It brings together data from multiple sources to help you hone your marketing and sales messages.
At HomeStretch Marketing, we specialize in training, implementation and strategic planning for Pardot, Marketo, and Salesforce.com. We’ll help you collect and use the right data, target the best customers and turn prospects into sales.
Contact us today to learn more about how marketing automation can bolster your business!