866-330-8263 | Charlotte, North Carolina

We Help Businesses Sprint to the Finish!

Our custom-tailored services activate the power of Salesforce CRM and marketing automation tools.

Many businesses seeking enterprise-level marketing insights know they need powerful marketing automation and CRM tools.

There are obvious advantages to having the depth of customer understanding that major platforms like Salesforce, Marketo and Pardot provide businesses. But identifying the need for a powerful tool and committing to the investment is only the first leg of the race. Onboarding, implementing, configuring, and mobilizing a team to utilize these tools to their full capacity is where we come in.

At HomeStretch Marketing, we’ve spent the last decade learning the ins and outs and complex capabilities of the top 3 most powerful marketing automation and CRM tools: Salesforce, Marketo and Pardot. We work with Fortune-1000 businesses in the early stages of marketing automation and CRM exploration to drive the implementation and custom configuration for your unique business needs.

Once setup is complete, we work with our customers to define businesses processes and customer segmentations to ensure the tools have the right parameters to work effectively for your organization. In the last five years alone, HomeStretch Marketing’s ongoing strategic marketing services have helped dozens of companies in multiple industries achieve their revenue goals. We’re familiar with the unique needs of the following industries: technology, telecom, manufacturing, financial services, consulting services, consumer goods, and mobile apps.

The HomeStretch Advantage

You know that feeling when you’re rounding the back half of the track and can see the finish line? The HomeStretch advantage is having help for that final push through the finish line of platform implementation and configuration. Whether that is marketing automation or Salesforce enablement, we are equipped to help you reach your end-goal.

We come alongside our customers as the expert and help navigate purchasing discussions and platform setup, and we help enterprises establish best practices to leverage their new systems with maximum efficiency and ease of use.

Through our full range of services, we activate the power of Salesforce and marketing automation by:

  1. defining strategy
  2. executing on the integration
  3. creating effective marketing content for your campaigns

From the initial marketing platform selection to your first campaign launch, our partnership enables speedy delivery of results, so you gain greater customer insights to drive increased revenue.

Reach the Marketing Automation Podium!

The end goal and crowning achievement of marketing automation is revenue-producing customer insights that drive business decisions. By putting your customer data to work, marketing automation becomes the engine that drives informed sales conversations, individualized marketing messaging and customer-centric campaigns. Reach the marketing automation podium by optimizing your platform to meet the needs of your organization for long-term payoff.

Our Services Include:

Business Strategy

  • Business Processing Management
  • Customer Journey Mapping (Awareness-to-Revenue)
  • Target Customer Persona Development
  • Customer Segmentation Strategy
  • Sales & Marketing Alignment Workshops
  • CRM & Marketing Automation Enablement Strategy

Website Copy & Premium Content

  • Thought Leadership Content
  • Articles, White Papers, Executive Content Ghostwriting
  • Website Content
  • Email Campaign Strategy & Content
  • Blog Strategy & Content
  • Persona-Specific Content & Guides
  • Sales Scripts for Marketing Campaign Support
  • Tradeshow & Supporting Event Content
  • Product Spec Sheets
  • Editorial Calendars

Marketing Strategy

  • Marketing Opportunity Analysis
  • Target Audience Definition
  • Content Marketing & Campaign Strategy
  • Ongoing Channel Syndication Strategy
  • Editorial Calendar Development
  • Sales and Marketing Alignment

Marketing Automation & CRM Integration

  • Platform Evaluation & Onboarding (if new)
  • Systems Audit (if existing)
  • Customization: fields, mapping, layouts
  • Engagment Programs & Lead Nurturing
  • Third Party Platform Integrations
  • Data Cleansing & Duplicate Prevention
  • Ongoing Admin Services
  • Dashboards & Reporting
  • Training

Meet the Team

Jen Stretch
Jen StretchJen is a marketing professional with more than a decade of web-based technical experience. Her core competencies include Salesforce.com and marketing automation consulting, implementation, and training. As a certified Salesforce Administrator with nine years of marketing automation experience, Jen brings a unique blend of strategic positioning and hands-on technical skills to every engagement.

Olivia Groves
Olivia GrovesAs a content marketer, strategist and writer, Olivia brings a diverse portfolio of experience to the HomeStretch Marketing team. With an industry segment focus in manufacturing & distribution, technology and Industrial IOT, Olivia has worked with companies worldwide to define their customer segmentations, determine optimal product & services positioning and create content accordingly.

Get Started

Contact us today and tell us about your business needs. We will be in touch to schedule a call to discuss next steps.

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