What is Lead Generation?
Lead generation is the process of collecting data of prospective customers who have showed interest in a product or service. Through inbound marketing efforts, HomeStretch Marketing will focus on driving qualified traffic to your website and incentivise users to fill out a web form or give you a call. HSM will develop compelling campaigns with supporting content such as case studies, whitepapers, or an exceptional offer to proactively grow your database.
Most leads need to be “worked” in order to become a paying customer, and HomeStretch Marketing will develop all of the right touch points to shorten a sales cycle and convert more prospects. Often times, this involves implementing a business plan on how to score, prioritize, and nurture leads throughout the sales cycle. By using a CRM and call tracking solution, we are able to collect and analyze data points to determine the best source of your leads and track the activities that convert prospects to customers.
Get Started Today
Ultimately, our goal is to increase sales and grow your business. Contact HomeStretch Marketing today so that you can count on a predicable pipeline of leads and focus on what you do best: selling your products and services.
Ramp Up Your Lead Generation Efforts and Start Growing Your Business!