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Facebook Meme ExampleYou’ve probably noticed over the past couple of weeks that Facebook has made some changes to the layout and your news feed. The new layout is still being rolled out, so if you haven’t seen it yet, the biggest change is the emphasis on imagery. While some speculate that Zuck is making these changes to appeal to Pinterst users, I have a feeling he’s also playing into our short attention spans.

The average online attention span is about 8 seconds…which means that you have probably already closed out this window and moved onto something shiny that caught your attention. If you’re still reading, here’s a quick breakdown of all of the changes:

Emphasis on imagery:

  • Uploaded content will be much larger & videos will be displayed the same way photos are (instead of small thumbnails)
  • When people Like your page, the cover photo will show up in your news feed (putting an importance on conveying your brand in your cover & profile photos)
  • Captions will overlay images, so captions should be shorter now

User experience:

  • Users will have the ability to toggle between different groups (friends vs. business pages, etc)
  • The left hand navigation will be available across all platforms: web, mobile and tablet creating a unified user experience
  • The new design caters to content that has been shared frequently within a certain network

Facebook’s algorithm for displaying content:

  • Affinity: a score that determines how closely you’re tried to the person creating the content
  • Weight: the value given based on interactions (Likes, Shares, tags, etc)
  • Time decay: the age of a post – yesterday’s news is history

What does this mean for YOU and YOUR BUSINESS:
The good ol adage “A picture is worth a thousand words” is now more important than ever. You need start thinking how to convey your brand visually, rather than with standard text updates. Since your timeline photo will now be showing up in other people’s feeds, be sure to update it to an appealing graphic that will draw other people to the page as well.

Jen Stretch

Jen Stretch is a marketing professional with a decade of web-based technical experience. Her core competencies include Salesforce.com and marketing automation consulting, implementation, and training. She is a certified Salesforce.com Administrator with five years of marketing automation experience.

Jen is also a enthusiastic cyclist and applies the same competitive spirit that she has on the bike to push businesses out of their comfort zone and beyond their perceived finish line.

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