Lead Generation

HomeStretch Marketing » Lead Generation

Salesforce Leads: When and How to Use ‘Em

Categories CRM, Lead Generation
With so many different CRM and marketing automation platforms on the market, there is often confusion on what a lead is and how to use it. This is simply due to differences in nomenclature. If you're a Salesforce.com user, this blog post is meant to clear up some confusion and review best practices ...
More...
Read more →

Sales & Marketing: Can We All Just Get Along?

Categories CRM, Lead Generation
68% of companies have not identified or attempted to measure their sales funnel and 65% of companies say they don't have the proper tools for their sales process. The result? According to Pardot, 79% of marketing leads are never converted into sales.Other than lost revenue, this means that there is ...
More...
Read more →

How to Generate More Leads from Your Website

Categories Lead Generation
You've spent weeks, or even months building out your dream website. But do you know if it's generating any new business for you? Chances are, you may need to make a few enhancements so that your website is optimized for lead generation.1. Incentivise Users With Compelling Offers:The ...
More...
Read more →