What is a Lead Lifecycle?

A lead lifecycle tracks how your customers evolve as they make purchasing decisions.It all starts with awareness: Are your leads aware of your business, products or services? The first step is simply building awareness about the solutions you offer that will solve their specific problem.The n ...
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What is Marketing Automation?

With the explosion of technology, the face of marketing continues to change and marketing automation has become a necessity for businesses that want to stay competitive today.Marketing automation is a software platform recognized for its ability to generate new revenue by keeping prospects engaged t ...
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Salesforce Leads: When and How to Use ‘Em

Categories CRM, Lead Generation
With so many different CRM and marketing automation platforms on the market, there is often confusion on what a lead is and how to use it. This is simply due to differences in nomenclature. If you're a Salesforce.com user, this blog post is meant to clear up some confusion and review best practices ...
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Unhappy Customers: How to Make them Happy [FLOWCHART]

I recently called my cell phone provider to ask some questions about my contract. The customer service rep told me that my contract had expired and that I could change carriers without any penalties. When he asked why I was considering changing, I said I could save 40% off my monthly bill elsewhere. ...
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Sales & Marketing: Can We All Just Get Along?

Categories CRM, Lead Generation
68% of companies have not identified or attempted to measure their sales funnel and 65% of companies say they don't have the proper tools for their sales process. The result? According to Pardot, 79% of marketing leads are never converted into sales.Other than lost revenue, this means that there is ...
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