Blog

What is a Content Road Map?

content roadmap
Would you take a big road trip without Googling directions or asking Siri to get you there?Likewise, if you've invested in marketing automation, lead scoring and lead nurturing, it only makes sense to use a detailed content map to deliver on your goals. A content roadmap will allow you to strategica ...
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What is a Lead Lifecycle?

A lead lifecycle tracks how your customers evolve as they make purchasing decisions.It all starts with awareness: Are your leads aware of your business, products or services? The first step is simply building awareness about the solutions you offer that will solve their specific problem.The n ...
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What is Lead Nurturing?

Lead nurturing involves providing relevant and educational content to potential customers to help build your brand and credibility. Even before someone is ready to make a purchase decision, nurturing keeps your company top-of-mind as a reliable and helpful resource. It’s about educating and engagi ...
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What is Lead Scoring?

Are you keeping score?If not, now is the time to start.Lead scoring will help you rank and prioritize leads and prospective clients to determine how likely are they to make a purchase. By assigning numerical values to demographics and behaviors, you can gain insight in how interested a prospect is i ...
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What is Marketing Automation?

What is marketing automation
With the explosion of technology, the face of marketing continues to change and marketing automation has become a necessity for businesses that want to stay competitive today.Marketing automation is a software platform recognized for its ability to generate new revenue by keeping prospects engaged t ...
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Salesforce Leads: When and How to Use ‘Em

Categories CRM, Lead Generation
salesforce-leads
With so many different CRM and marketing automation platforms on the market, there is often confusion on what a lead is and how to use it. This is simply due to differences in nomenclature. If you're a Salesforce.com user, this blog post is meant to clear up some confusion and review best practices ...
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Unhappy Customers: How to Make them Happy [FLOWCHART]

I recently called my cell phone provider to ask some questions about my contract. The customer service rep told me that my contract had expired and that I could change carriers without any penalties. When he asked why I was considering changing, I said I could save 40% off my monthly bill elsewhere. ...
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Sales & Marketing: Can We All Just Get Along?

Categories CRM, Lead Generation
salesforce alignment
68% of companies have not identified or attempted to measure their sales funnel and 65% of companies say they don't have the proper tools for their sales process. The result? According to Pardot, 79% of marketing leads are never converted into sales.Other than lost revenue, this means that there is ...
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