Jen Stretch:

Jen Stretch - HomeStretch MarketingJen Stretch is a marketing professional with a decade of web-based technical experience. Her core competencies include Salesforce.com and marketing automation (Marketo/Pardot) consulting, implementation, and training. As a certified Salesforce Administrator with five years of  marketing automation experience, Jen brings a unique blend of strategic positioning and hands-on technical skills to every engagement.

Jen has worked with various industries including education, healthcare, B2B software, nonprofit fundraising, entertainment, and consumer packaged goods. She was formally the Director of Marketing for DemandResults in Los Angeles and also made career stops at PointRoll, Bold New World and Vantage Media.

Jen is a graduate of Emerson College in Boston, MA with a B.A. in Visual Media Arts and a minor in Broadcast Journalism. Although she initially went to Emerson to study broadcast TV and become the next Oprah, her interest in emerging technologies became her main study and ultimately her passion.

Jen moved to Los Angeles in 2004 where she began working for Vantage Media as an email marketing specialist. Through targeted marketing, Jen expanded Vantage’s lead generation capabilities by driving students to degree-specific portals based on progressive profiling, user activities, and demographic data. Top colleges that Jen worked with included University of Phoenix, Kaplan University, The Art Institute, and DeVry University.

In 2009, Jen began working for DemandResults, an evidence-based marketing agency in Los Angeles. As the Director of Marketing, Jen worked with clients to improve demand generation and sales performance by aligning sales and marketing teams with a defined sales cycle and actionable metrics. Jen managed SEO, SEM, and SMO teams and supported the development Salesforce.com apps including SeoforSalesforce.com and RingDNA. Jen worked with B2B and B2C clients including RealPage, Sharp Solar, ForensisGroup, Rader Programs, Brookhaven Hospital and Clearview Treatment Center.

In 2013, Jen Stretch moved from Los Angeles, CA to Charlotte, NC where she founded HomeStretch Marketing, LLC. As a competitive cyclist, Jen is no stranger to the homestretch: the final phase of the race where the finish line is visible, yet doesn’t feel completely attainable. Jen applies the same competitive spirit that she has on the bike to push businesses out of their comfort zone and beyond their perceived finish line.

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